Rocawear was founded by Shawn "Jay-Z" Carter. The Rocawear clothing line is said to represent a borderless and global lifestyle. Roc-A-Fella Records served as the launch pad for the clothing line to get started.
The clothing line of Rocawear has created a culture way beyond the music realm. The focus of the company is to provide clear innovation in fabrication, application and design of their products for the customers. The brand has paid clear attention to detail and what the customer wants in clothing and style. They initially targeted the urban customer but their styles have pushed far beyond the core urban and out to everyone. Today, Rocawear is a dynasty with their successful clothing line of ten years in the making.
The annual retail sales of the company have exceeded beyond over $700 million. The range of customers is wide for the preference of the dominant apparel provided by the company. The clothing line was inspired by an urban aesthetic from young men's sportswear. The brand has expanded far beyond this realm into creating a children's clothing line, a junior's line, socks, purses and belts, and more. They also have a big & tall line for people who are larger and need the bigger fitting clothes. This line does very well because most big & tall don't have much to choose from when it comes to clothing in style like Rocawear. The company also manufactures and creates headwear, jewelry, shoes, watches, sunglasses, footwear, and women's clothing. They have grown substantially in the past ten years and are very successful today.